Activision recently announced that it's going to cost them half a billion dollars to create Bungie's new game "Destiny". $500 million. That's even more than the rumoured cost of BioWare's Star Wars online game "The Old Republic".
There are about 7 million Playstation 4s in the hands of consumers, and about 5 million Xbox Ones that have been sold. As has already been pointed out, the only way Destiny will be make a profit is if every single human being who owns a Playstation 4 and an Xbox One buys a copy of Destiny.
Destiny.
The game that's just Borderlands without the flavour, personality, art direction or comedic appeal.
The game where Peter Dinklage boredly tells you to go over here and shoot bad guys, then go over here and shoot more bad guys.
The game that marks the point where Bungie fired one of the great video game composers, for apparently no reason(my guess is to cut costs somewhere).
A game with no readily apparent characterization, no indicator of a compelling story, and no one talking about it. Other than how expensive it is, because why else would anyone talk about it?