We do all realize the reason Scott Pilgrim did so poorly at the box office is because they showed the movie for free, at Comic-Con, negating any reason for the only audience willing to pay to see it from doing so, right? Why would anyone think this would be a good example to follow?
EDIT: It has come to my attention that the vouchers for a free copy were limited to the 900 or so attendees of the Gearbox panel at PAX. So it probably won't bankrupt the guys the way it looked like it would when the story first hit. My bad.
I still say it's a shitty business strategy. Assuming none of those people buy an extra copy for no reason other than blind devotion/poor money-management, that's still a potential $63,000 net loss for them. But then, considering it was apparently the "highest-selling new IP" in 2009, maybe they feel like they can spare some change.
2.) The Warthog from the Halo series can be unlocked in the racing game Forza Motorsport 4... But you can't drive it. In a racing game.
May I kindly ask what the point is, then? That's like Sonic the Hedgehog being introduced into Smash Bros., but you can't fight him, or play as him, and he only stands there while Tails talks about the material that went into making his shoes.
Very weird people doing the promoting for video games lately. And that's not even touching on the Gears of War band-aids.
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